Target Audience

From the results of our questionnaire, we can conclude a target audience for our music video.

Our audience is likely to be a young adult whom is interested and up to date with music. We are of course, aiming for an audience who is a fan of dance/house music which is stereotypically the young ages such as 17-24 so this should be taken into account when choosing our characters. Our audience would prefer a story line rather than irrelevant images and they would prefer characters of both sexes, which are of a similar age to them so that they can relate to the characters. We should be careful when making our video that we include stereotypical elements of a dance video such as dancing and strong lighting, and avoid connotations of a pop or rock music video such as heavy use on instruments and bright pink and blue colours.