In terms of setting, we should consider that we cannot be in control of our surroundings in a busy environment. There is always the issue that someone can be in a shot whom is not wanted, or that people are not comfortable with being in the background of a shot. We should also consider which locations we need permission for.
Weather is also a factor to consider, as the characters may be less willing to be in less clothing or entering the sea water if the weather is cold.
When we film in night time or club environments we should ensure that the shots are clear and not too dark as there will be a lack of lighting.
In terms of characters, we should bring a selection of suitable clothing and costumes which suit the target audience, and should ensure that the characters look alternative as this is what the audience wished for. We should also consider back-up characters if any of the ones we desire to use cannot make it. We should ensure that we use attractive actors as this is also something required by the audience.
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