Interview analysis

From the voice recordings of the interviews we were able to generate a wordle on the main themes and ideas that came into the interviewee's head when played the song and asked questions related to the themes, mood, setting and characters.

We found that interviewing 4 people was reassuring in terms of the research we have already done and the storyboard first draft we have created. The ideas that the interviewee's had in terms of setting, characters, and themes were almost identical to those we had come up with in planning. For example, in our first draft we included the main setting of the beach and also a party theme. When asked what mood and theme is communicated through this song, all of the people interviewed said that they envisaged a party, dance theme in a beach setting. They thought of summer and London which is convenient and applicable to the first storyboard draft we have already completed, as there is a summery theme with the beach and also it is being filmed in London, so even though we didn't get any new information from these interviewers it reassures us that we are on the right lines in terms of audience needs and wants and so the music video will be desirable to them.