Evaluation Question 4

The above presentation is for evaluation question 4:

How did you use media technologies in the construction and research, planning and evaluation stages.

Below is the more detailed script of the presentation.

Blogger:

Blogger was the main medium I used for the research, planning and presentation element of my production. I used this regularly for action plans and tutorials, my action plans would allow me to plan what I wanted to do throughout the weeks and I would often go and cross these off after I had completed them, I also kept track of tutorials given through members of staff so that I was on track for doing what I should have been doing. As well as this, my blog was used to create textual analysis’ of existing music videos, digipacks and magazine advertisements which allowed me to discover conventions of such as well as inspire my own work. I also analysed many lyrics from the videos I analysed to find conventions within lyric connotations as this  is something I also needed to consider in our own production. Blogger also allowed me to share updates, videos, plans and questionnaires that I had completed for audience research and feedback. We created numerous questionnaires and feedback videos which were then shared on the blog for others to see. I also shared a number of mood boards and used blogger to analyse a selection of narrative theories, these were important to show as it expressed my knowledge and interest in the conventions and theories along with adding diversity to the blog. As well as this, I published a selection of style profiles and character information so that our video was fully planned and we have taken everything into consideration. Blogger allowed us to edit fonts, arrangements, share a range of photo’s and also schedule our posts.

Another technology used was Final Cut Pro, this is the program we used to edit both the preliminary task, the final task and cut the music clips. We often used the blade tool and the cut tool on final cut pro to make clips the lengths that we wished them to be in time with the music and these are also the tools we used to cut the music clip. We also used tools on final cut pro such as the ‘change speed’ section which allowed us to set a percentage speed for the clip so it could be either sped up or slowed down. During our video, we used a selection of filters and transitions ot make the video more professional, for example we used lightening filters on clips such as Lee driving the car, or the kaleidoscope effect over the crowd scene. Along with this, I moved the angle of many scenes to either side or zoomed into the scenes such as the double effect clip of Bella lip syncing so that both scenes could be shown on top of each other without being mixed or blurry. We also layered many frames such as Bella singing on top of scenes and the kaleidoscope effect by layering one scene above the other and lowering the opacity of the upper clip so that it was faded into the bottom clip. Final cut pro allowed out productions to look more professional and allow us to experiment and become creative in our work. Although we struggled initially through G321, our skills were much more refined this year and we were able to sync our video in time to the music in terms of both lyrics and beat and all together make a more successful video.

Photoshop was another technology used within our production in terms of the ancillary tasks. I downloaded a selection of fonts and imported them through photoshop in order to use a chosen font consistently throughout my production pieces. I also used a variety of brushes in photoshop from the star brush, to the eyelash brush from the brush palette in photoshop to enhance sections of my images or add simply effects such as the 4/5 stars added as ratings on the CD covers. A selection of these can be shown in the print screens below. I also changed a lot of colour levels and effects to the images through tools such as ‘selective colour’ tool along with the ‘change colour levels’ and ‘black and white’ tool to edit colour levels to adjust sections such as the models skin tone which may have been slightly pink or yellowed. I also added a selection of layers in my production so that I could easily add or remove sections such as text or images such as a bar code. To allow me to do such things I downloaded a selection of online brushes such as eyelashes to enhance my production and I also changed the opacity's of a selection of brushes so that they were less or more strong, for example I altered the opacity of the burn tool to edit Bella’s eyeliner without making it look unrealistic. These brushes were used in my production to darken make-up features or lighten hair and facial sections.

Outside of online technologies, I used a selection of physical technologies also.For example, we used a Canon EOS 7D camera of extreme HD quality, we used this for around 90% of our entire production to ensure that our production looked as professional as possible and as clear as possible. Along with this, we took a Samsung Hd video camera as a back up camera and to ensure we could always gain footage, we also used this camera to film evidence of ourselves creating the production. At some points, such as the preliminary tasks and the scene of the crowd, we were unable to take either of the video camera therefore we used phone cameras such as a Samsung Andriod phone and an iPhone 4.

There were also a number of minor technologies we used within larger technologies such as Blogger. For example, we used a selection of online codes such as the code for a rollover image to add creativity to the images we were posting when analysiing questionnaire results. YouTube also played a large part in our productions as all of our videos, small or large, were uploaded to this site and then therefore shared, viewed by others or added to our blog. Our images however were all uploaded and shared via photobucket, this was also a way of safely saving all of our images in case they were lost or damaged within a post. Sites such as Wordle or Word-Hearts were used to share our information such as key words in audience feedback, this added creativity again to our blog rather than writing simply in prose. Finally, simple programmes such as Word were used to crop images or create mood boards to be uploaded to the blog.

Finally, are the technologies I used to create my evaluation. For question 1, I used Prezi, this allowed me to create a navigated presentation with text, videos and images in a stylish format. Prezi is also a professional looking website which can be easily used and has a wide range of designs to chose from. Along with this, for question 2 I decided to use the site PowToon, this is an animation website which allows you to create a unique presentation with music, transitions and unique templates or designs. I was able to use a variety of print screens from my own work in this program along with using the track  for my music video within this. Emaze was the site that I used for question 3 of the evaluation, this is a creative presentation website which allows a range or layouts, colour schemes and medias that can be inserted. This allowed me again to enter a range of videos, images and texts. Finally, for question 4 I used Flipsnack to share a selection of hand-made pages for the evaluation. This allowed me to express some creativity again and avoid long and boring amounts of writing as I believed another post similar to Emaze or Prezi would be too much words, not enough creativity.

Evaluation Question 3

The above presentation is for evaluation question 3:

What have you learnt from your audience feedback?

The below text is the more detailed original script of the question:

Within all of our productions, we gained a selection of consistent audience feedback so that we were able to alter, improve or appreciate our work. We received an array of feedback throughout the process of research and planning and we used a range of ways to collect feedback, initially we created questionnaires to find our target audience and discover what is was that this audience was looking for.We found from this that our target audience would be young adults, that the narrative should have a structured storyline along with other things such as the theme being relationships. We took all of this into account when creating the plan and script for our music video. A second piece of research we conducted was an interview with a selection of people from school. Our feedback suggested that the song of choice for our video, reminded this of sun, summer, dancing, partied and crowds. These were again things we considered and therefore used and developed within our production.

We gained a range of feedback throughout the process of creating our music video, to begin with, we asked many people their opinions on the first draft of our production. Much of the feedback that we received helped us concentrate on where we were successful in our video as the kind of feedback we were receiving, which can be seen on our blog, included words such as ‘professional-looking, strong and impressive lighting, understandable narrative and stunning actors’. From this, we knew what to focus on with the rest of the video as we could straight away acknowledge what people were instantly liking and engaging with in the video therefore suggested this should all be further developed where possible.The most important part of this feedback received was that they thought the actors were believable, as we had only filmed part of our footage at this point, this means that we  had to strongly ensure that this was continuous with the second part of our footage otherwise we could lack positive feedback and potential marks in the final piece. Another piece of positive feedback we gained was about the location, many people commented on the commitment we put into the location as well as the flattering lighting. From this we knew that we were successful within our setting,e however it also applied the pressure to ensure that our ancillary tasks met the same level of success for both lighting and commitment.

We also discovered that much of the efforts which we included that we were not 100% confident with such as the kaleidoscope effects of some of the lyric shots eg. Singing into the car mirror, were claimed to be successful by many within our audience feedback for the final piece. This made us more confident for taking risks when it came to our ancillary tasks which is much of the reason we stuck to following the kaleidoscope theme into the album insert. When it came to feedback for the insert, the feedback we gained claimed that it was ‘nice and interesting and adds something different’ and all other feedback about this effect was positive. One of the main things we wanted to look most successful is the ending shot at the beach as it was the closing of the narrative and the key to explaining conflicts within the video. This was again something that we gained positive feedback for and it was described as ‘capturing everything’ and ‘emotional’ which is the exact response we were hoping to receive. Another important part of the video in terms of its success was to ensure that all scenes were in sync with the music, it was noted by many that not only did we match the lip syncing and beat of the song to what was seen/heard at the time, but we added smaller subtle details also which were noticed and praised such as the knocking on the door to the beat of the song.

From our blogs audience feedback through both tutorials with staff or general feedback we asked from people we knew, we gained knowledge on what was overall a success from our video. This was definitely the characters chemistry, our narrative, use of lighting, setting and syncing which is very positive as these are all things which will hopefully lead us to strong overall marks for our production. Our ancillary tasks also gained an array of feedback. Initially, our drafts received feedback such as ‘would buy, that it was diverse and that it was unique however these were only mocks therefore we could not take full credit for this and feel fully confident until we produced our final versions of these. However, when we did produce these, we gained just as good feedback as before if not much better. We were told that the quality of our images were just as high-quality and professional looking as what our video was described to be, this was something we were hoping to be successful within as we wanted fluidity between both productions. Our images were described as flattering and there were many complements given towards how glamorous our female actress appeared to be. There was also again positivity surrounding our kaleidoscope images, these were frequently noted as unique and creative. Overall within our ancillary tasks we seemed to succeed in terms of quality, lighting and actors and we gained confidence within the idea that if this was a real-life production, then it would be recognised and liked by our target audience of young people.

However there are also times in our feedback where we did not succeed. Within our music video, it was noted throughout our first drafts that much of the footage did not stick to the beat of the song, this is something that we had not noticed on our own therefore it was necessary that we kept gaining regular feedback to notice faults such as this which we did not notice, this is something that we did out best to correct within the final version of the music video.Along with the beat, much of our lip-syncing was also not in time with the song, this is something we were aware of however audience feedback allowed others to have input and suggest how we could overcome this or how we could edit the footage to make it appear less obvious in parts we were struggling to sync. This is again something that we tried our best to avoid within our final production. However, there were some negatives within our video that we were noted by others that we could unfortunately not avoid within our final production. It was noted that some of our shots were very shaky on the beach and also that the male actor is squinting. Unfortunately our actor was sensitive to light and the only way we could avoid this was through sunglasses however we decided against this as it hid much of the actors face which we needed to show in terms of his emotions to keep the narrative strong. Many also noticed that the quality was low within our final footage, this was an unpredicted fault of final cut pro and was something it was too late to correct by the time all of our footage was edited and this would involve replacing and re-editing all of the final clips.

There was also a selection of negative feedback given towards our first drafts of the ancillary tasks, our CD cover and poster mock were suggested to be of too poor quality from our peers and were far too blurry to be used in the final piece as they did not flow alongside the high quality and lighting shown within the video. As well as this, tutorials with peers and staff bought to attention that we had much slow progress with these tasks and were focusing too much on our music video. This allowed us to realise this also and therefore focus more attention onto our ancillary tasks, although we had done much research into these and were not behind on our =planning, we lacked as much time and effort into these as we did within the video. Therefore within our final ancillary productions we ensured that our images were of high quality and were much improved from our mocks as although they received some positive feedback, they lacked the specific quality necessary to secure a strong mark alongside our final video.

Overall, the feedback that we received within both our ancillary tasks and our video allowed us to develop what we were working well on, and change what we gained not as positive feedback on. We knew that we had to dramatically improve our performance from the G321 production and gaining regular feedback allowed us to do so and hold us with a much better chance of sustaining a product which looks professional and gaining an all round better mark. 

Evaluation Question 2

The above production is evaluation question 2: 

How effective is the combination of your main product and ancillary texts?

Below is the more detailed script of this video:

There are a number of successes within our music video which makes it successful, and much of this was established through audience feedback. Our location, lighting and mise en scene was strong in each shot as we always ensured there was strong, natural light and that we removed as many possible restrictions or interruptions in the background of the scenes. One of our most successful shots is the panning shot of Lee and Bella which is over the Brighton pier and the sunlight is directly central over the sea and there are many birds flying in the sky in the background of the scene. Adding to this, the quality of the camera we used was very high and the camera was professional therefore all of our shots looked more professional as they were able to pick up strong light along with avoid bad shadows and it also made the whole production and actors appear more pristine and their make-up and hair is appreciated. The fact that Bella is dressed in flattering and somewhat glamorous clothing is effective as not only does it conform to conventions of popular music videos, but it also makes her appear more like a real-actress rather than someone who is a friend and have not before been involved in a production. We ensured that her hair, make-up and clothing did not clash and looked professional and appropriate so that we could do as little editing as possible if necessary. The kaleidoscope effect was rated by many as effective and this is something that we agreed on, it was a creative and unique way of including lip syncing without repetition from the previous scenes and without it appearing boring or basic. Something else that was important in our video, was that our male character was involved, but did not overrule the female artists part in the production, we wished for her to be the main feature of both the video and the ancillary tasks as the artist in the actual song are female therefore this would avoid confusion in terms of who the artist actually is. Adding to this, the angles we used within the production were also very effective, we tried to ensure we had as much variety as possible in our shots and this is why more than one angle is used for many scenes such as the bed scene, or walking along the beach scene. This makes the video more technical and allows us to express our experience and creativity with filming.

Moving on from this analysis of how our video was successful, is how all of this relates to the effectiveness of our ancillary tasks. Firstly, we ensured that we used the same camera for both the filming and the photographs to ensure that the quality remained consistent and it appeared to be produced by the same company or franchise. We also ensured that the back drop (the white screen) was white and had bright lighting as this is a consistent theme within our video and this needed to be shown within both tasks so that our overall work would look effective and relative to one another. Again, we ensured that the artist was wearing flattering or glamorous clothing, we chose to chose a fur coat for these images as she is wearing fur in some shots of the video and as well as this, the coat she wears within the ancillary tasks is the coat she packs for the journey within the music video. This was effective as we continued themes from the video to the ancillary productions. This is shown again through the kaleidoscope effect, we used this in our music video to express creativity therefore we thought this would be sensible to continue through to our still productions. We used a range of kaleidoscope effects and I edited them into a range of colours, we decided to chose the red lips image for the image behind where the CD would be held and the two pink/purple images to be used within the insert to separate the black and white images and add a splash and creativity and uniqueness. Another way in which all productions are effective with each-other is the use of the male actor, we chose not to include him at all within the images as he is not in fact relevant to the artist and was only a feature in the video therefore if he was included in the artwork, people may suggest he is part of the band or industry. We also decided to take our images in a range of angles, from close up, straight on shots to mediums shots of the side of Bella. This is because much of our music video is taken from a variety of angles and we wanted to also express this creativity through our ancillary productions.

Our magazine advertisement was consistent and effective alongside our digipack as it was clearly from the same photoshoot and did not defer too much from the other images therefore it was easily recognisable that the two would be from the same company or production. This is important as if there is a lack of consistency within the advertisement and actual video then it is likely that people would not recognise that what tour is advertised, would be for the specific new album. It was also important for us to have the video consistent within our ancillary tasks so that we could use the music video as the promo single for the album as it includes elements from the tour poster and also from the entire album.

There are also some things we could have included in our video to make it totally effective that we did not use. For ultimate consistency, we could have shot both the ancillary tasks and the video on the beach location to keep the theme, however this is not such a negative as there are also shots outside of the beach in our video therefore we could argue that our shots are still effective. Also, we could have been consistent with the clothing between all productions so that the artist was clear and consistency could have been at its maximum, however this may have appeared then that the artwork was solely for the single released in the video rather than the entire album. Finally, we could have incorporated themes more than just the kaleidoscope effect, for example, romance, hand holding or outdoor scenery rather than a studio-like production.

Overall however I would suggest that our production is effective as not only does it hold consistency and quality, but our productions were all rated as professional and successful fro audience feedback. Our thorough research and planning allowed us to realise and apply conventions and recognise creativity and fluidity between productions and this is something we ensured to include throughout all 3 mediums created.

Evaluation Question 1

Audience Feedback

The below statements are quotes from people who have reviewed our ancillary productions:

• Definitely would buy
• Colourful
• Realistic
• High Quality
• Strong eye contact
• Like the kaleidoscope- creative and nice, unique
• Consistent with music video
• Creative
• Like the black and white
• Could be on the beach

Final Digipack

The above shows the complete edited digipack to acompany the magazine advertisement and music video. Here you can see (top row left to right) the front cover, spine, back cover, and image for the cd slot. You can also see on the bottom row, the insert images that have been edited, including the kaleidoscope images. I believe that the black and white images are creative and unique, and look professional and well done. The subtle colours in the kaleidoscope images not only reflect the alternative/dance genre, they also brighten the artwork and compliment the black and white tones. 

Final Magazine Advertisement

Editing by Savanna

Final Front and Back Cover

Above is the final piece for the front cover of the digipack. The font Prisma was included as planned, however to make the album look more professional i also added a record label logo, and a small 5 star rating in the corner of the album. I believed that in real life, this would be more realistic and encourage people to purchase the album rather than it being plain. 

The below image is the back of the digipack, this includes a track list, a number of reviews, logo's, barcodes, and small print as i believed these are all important features in an album which would appear on a real production. The image is also spaced in a professional way as there are no image-text colour clashes and the text is clear and easy to read,

As seen below, i also created a spine for the album cover so that it would be complete. This is simply the edge from the image on the back of the cover so that the two images merge and are consistent. The font is consistent again as we used Prisma throughout the whole pack.

 

Images chosen and edited for front and back cover.

These are the two images i have chosen for the front and back cover of the digipack, i edited both of these images in the same style as the other portraits in the insert. As described in a previous post, i chose the above image as it is the strongest in terms of pose and eye contact. I chose the below image as it was still glamorous and professional, however it allowed for a lot of space for text, logo's barcodes etc.

Final Edits for Insert of Digipack

The images below will accompany the earlier edited kaleidoscope images within the insert for our digipack, these images were all chosen due to the strong eye contact and fashionable poses, they also all incorporate the models style and none of the images chosen were boring or simple close-ups with no emotion or pose so that they looked interesting and professional.

Insert Images Editing Evidence

The above image demonstrates me changing the brightness and contrast of the image, this is so that the white background and facial features can become more clear, prominent and without shadow whilst still maintaining that the colours are not too contrasted not are they saturated.

This image above shows me editing the image to black and white, i am altering the colour levels whilst doing this so that different parts are darker, eg the Magenta section levels will be made higher so that her lipstick appears more statement and dark.

This above image shows me using the burn tool, i use this tool to darken features such as her eye make-up, lips and roots in her hair to make everything seem stronger and bolder.

Here i am about to select the dodge tool, i often used this in the editing process to lighten Bellas hair and also to remove any dark circles from under her eye along with any make up smudges.

Final Insert Images (Kaleidoscope)

In the images above are the final edits of the kaleidoscope inserts for the digipack, these are simply edited by using the hue adjustment tool and the selective colour tool along with layering (mainly the lips) to add a colour effect which meets the target audience of dance music rather than just simple black and white images which could represent a range of genres. 

Shortlisted Image for front cover.

The image i have chosen to use for the front cover is the image shown below. I chose this image as the positioning of the actress is central, she is making direct eye contact with the camera and is posing using her arms therefore showing off the coat we wished for her to wear.

Contact Sheets

Throughout the process of shooting our images, we managed to take around 80 images, this allowed us to pick from a variety of styles and angles to ensure we had the strongest images possible in our final piece. Below are the contact sheets from our shoot, all including the main actress in the video and the main artist in our production, Bella.

 

 

Ancillary Images

For the ancillary images we used the same canon EOS 7D that we used to film the main production task as to keep the quality consistent across the media texts. We also used the white photography screen we also used whilst filming in order to get a white background with limited shadowing and maximum light reflection to ensure our images look professional. The image below shows Bella on the white screen pre-photographing our images.

This fits with the background we planned when planning the images, and also will make it easier for us to edit in the editing process as we will not have to add our own background, nor will we have to alter one. Bella featured as the model for this photo shoot, as she is the main actress in the production, and also the target audience questionnaire indicated that the artist as the main feature of the album cover and magazine article would be preferred. When shooting, we took a lot of varied shot images, angles and poses in order to have choice when it came to selecting the images we would use in the final ancillary production, and also gave us back-ups if anything did not go as planned with certain images, for example, if one was out of focus.

Ancillary Planning

Responsible for creating digi-pack -Millie

Responsible for magazine advertisement -Savanna

Responsible for photo taking- Millie and Savanna

Feedback from Music Video

The text below is direct written feedback from people in the class who viewed our video:

• Really like the singing in the mirror – signifies reflection etc.
• Kaleidoscope and overlay effects are really nice and interesting – adds something a bit different.
• Commitment shines through with use of a specific setting as opposed to somewhere near.
• Ending long take shot is emotional as it captures everything in one shot as opposed to manufacturing cuts which seem ‘less truthful’.

• Like the syncing of the knock with the song
• Setting is nice
• Chemistry between the characters  are good
• Sunset overlaid with singing is nice
• Like how you sped up clips to sync in with the momentum within the song

Music Video Final Piece

Final Alterations to Storyline

Throughout the filming and editing experience, there were parts of our original storyboards that we had to edit or change in order to make the narrative more clear, or simply because we were unable to film the scenes.

The video below shows examples of what was changed in the music video and also what has been added or removed from the story line compared to the original plan:

Issues Raised with Final Cut Pro

In our experience with final cut pro, we experienced many glitches and problems in which we could not overcome. For example, final cut pro somehow edited our audio clip so that half way through the music, the sound increased in volume and this could not be corrected without making the song jumpy or removing lyrics, therefore we had to keep the volume louder.

As well as this, the majority of our editing time had to be devoted to waiting for our clips to render, which was very time consuming and could also not be avoided. 

However, with final cut pro we could still use the effects that we wanted to use, such as slow motion and the kaleidoscope effect which was useful.

However, final cut pro also reduced the quality of our footage which was irreversible and we could not find a way around this without starting the whole production again which we were unable to do due to time limits.

Below is a video (available in 720HD) is an example of the quality of an original clip, this proves that our final film COULD have been better quality, however this was not possible due to the software that we used.

Audience Feedback on Ancillary Mock/Drafts

For audience feedback, I asked a range of people ages 16+ what they thought of the images shown to them from the drafts, the above text is all of the words which were collected in my answers. Most of the feedback was positive such as unique, colourful and that they would buy the album if it was a real album. The negative feedback was words such as blurry and low-quality however this was expected as the quality is lower than we will use for the main images as we could not at the time access a high quality camera. So far i would suggest that this is an overall positive outlook on our draft and we should continue the final piece in the same style.

Mock Advertisement for Magazine

This is the completed mock for the ancillary task of magazine image, in the final piece we plan to make this image of better quality and more posed, as well as this, we plan to add more realistic parts to the tour poster such as record label details etc.

Evidence of Editing Mock Tour Poster (Magazine Advertisement)

The above image is the image being inserted into photoshop and the layers being manipulated.

The image above shows the text (prisma font) being entered into the image in a position which looks most professional.

The image above shows the entering of all text such as tour dates, support artists, where to buy tickets etc.

Mock Front and Back Cover Digipack Images

The image above, is a mock/draft of the front cover of our digipack, the white background in this image is not a natural background and is edited into the image which is something we shall avoid in our main photographs. However, the prominent, yet small font is relative to the target audience questionnaire along with the glamourous shoot. However, we made sure that Bella did not look too different in these images as she did in the video so that audiences can still recognise her as the artist.

The quality of these images are also low which we shall also avoid in the main images by using a higher quality camera in a more natural light.

The image above is a draft edit of the back cover of our digipack, this image is also of lower quality however it sticks to the conventions of what we would need to put within our main/final image. However, we used a tracklist, the chosen font, a barcode, record label and parental advisory sticker as these are all features which are likely to be included in a real album cover. We also made sure that we maintained eye contact in the image as this is something we would like to include within the front and back cover but not necessarily the insert images.

Mock insert images for digipack

The image above, is a mock example that we have edited, of Bella, our main actress. In the insert images we plan to take a range of images ranging from coloured kaleidoscope images, to match the scenes in our music video, to black and white images of Bella in different posed positions which do not necessarily need to contain eye contact as this is maintained within the front and back cover of the album.

The image above, is a mock example of the kaleidoscope images that we will include within the insert of the digipack, we plan to do these images in colour, however not the conventional colours or original colours from the shot, we will edit them slightly to look more colourful and unnatural to match the dance/alternative target audience we are aiming for.

Evidence of Editing Mock Ancillary Task

On the image below, i am using the black and white tool on photoshop to change the levels of colours in the original image so that no sections appear too white or dark or over exposed, along with making her eyes and lips more prominent.

In the image below, i am editing the amount of shadows/highlights in the image as the image has too many highlights on the eyes an hair which makes her features less easy to see.

In this image below, i am using the selective colour tool to edit the colours within the image to give it an unrealistic/trance like colour effect so that the images fit more with the genre.

Chosen Font for Ancillary Tasks

After thorough research into the fonts we may wish to use for the main font in our ancillary tasks, we chose the font below as the final one we wish to use. We chose this font as it is black and white, bold and also has a glamorous theme to it which could fit into our target audience of people who listen to dance music and the image of glamour we are trying to produce.

This font will be used in the draft, and final versions of the ancillary tasks that we produce, and we hope that it should suit the target audience desires and we shall test this through audience feedback from our first drafts.

Ancillary Planning

For our ancillary tasks, we have been researching different font styles and colours, as our colour scheme is likely to be black and white, we have decided that our font shall also use this colour scheme. Below are some of the fonts that we have shortlisted, so far our favourite is the top font (prisma) however we will still continue to research into fonts and styles for our production.

All of the fonts below were sourced from font website: dafont.com

Once we have chosen our final font, we shall download the font from this website and use it in photoshop.

Action Plan and Tutorials

Action Plan:

• continue with blog work
• make any final alterations to video
• shoot ancillary images and edit images

Feedback from second draft of music video

The image above is a collage of words which were given during audience feedback when watching the second draft of our music video, from this it is clear that we should improve on:

• image quality
• some lighting
• and some of the syncing in the video

However, we gained positive feedback on:

• actors image
• looking professional
• clear narrative
• bright lighting

Second Draft of Video

The above clip is an upload of our second draft of the music video Don't Save Me. The video has been almost fully edited and all of the necessary clips are now within the timeline. There are a few glitches in the video such as one or two timing errors which we need to correct, along with some blank black flashes which should be filled with a clip or a clip already there to be extended to fill this gap.

Evidence of Editing

In the image above, the editing process of fading the top clip (of bella) into the bottom clip (crowd shot), here i am lowering the opacity of the first clip so that it appears on the bottom clip, this is so that the clip is less boring or repetitive and the artist can be shown throughout the video.

In the image above, the titles are being placed into the video. We edited the text and rotated it to fit to the clip, it is now in line with the clip and the windows in the scene, therefore when the train moves in the clip, the text looks effective and professional.

In this image above, i am cropping different clips of Bella to fade over multiple clips, the clips are of her miming which portray her clearly as the artist in the video. Here the video is rendering/processing which takes a few minutes dependent on the length of the clip.

Filming Progress

Today we asked Bella (main actress) to bring all of the clothing she was wearing on the day of filming, into school so that we could film her as if it was taken at the same time or same day.

We used a white photography screen for the white background to have her upon, and filmed scenes of her both miming into the camera, and crying into the camera.

Below are some print screens of some of the clips taken:

Action Plan and Tutorials

• Continue editing footage
• film final scenes of bella
• shoot ancillary images
• create final draft of music video

First Draft

Action Plan and Tutorials

• Finish work on titles for production
• continue editing footage
• shoot ancillary images
• gain audience feedback

Tutorials:

• Positive work so far
• video is coming together well
• need to get on with ancillary work