Overview of textual analysis'

From the analysis I have completed on my blog, i have learnt some things which are effective within music videos which i may wish to apply to my own production.

A variety of lighting, in terms of colours and filters, is highly effective and bring a different mood to each scene, for example the Disclosure video uses warm, orange filters or lighting which gives a romantic light which is relevant to the acting as well as the lyrics, therefore this is something i should consider in my own production.

Both videos in which i analysed used dark and indoor lighting for scenes which have negative connotations or emotions tied to them. This is effective as it highly contrasts from the positive scenes and creates a clear distinction between parts of the narrative so that they are easier to follow. If i was to use a story-line with contrast in positive and negative emotions this would be something for me to consider.

Attractive characters are used in both videos which i analysed and this is also something I should consider I'm my own production, although it is not completely necessary, it may be preferred by viewers compared to that which revolves around people whom are not as interesting to look at.

Setting is a key feature of both videos i have analysed, they are both set in unusual places in the way that they are not what people are used to from day to day life, we should consider this by possibly choosing to film in a vast area such as that in the Iggy video, or to visit attractions, as is seen in the Disclosure video. Despite not being able to travel abroad or a far distance to film our production, we can take advantage of attractions in local areas such as London.