Monday 24 June 2013

Music Video Analysis- Disclosure You and Me



This music video begins with a couple packing bags and heading off for somewhere which is currently unknown, the lighting is dull and dark and is suggestive of an environment which lacks thrill and excitement. The main characters in the production are clearly a couple which is suggested through their mannerisms and body language, when in the airport and on the boat they are very close and seem to have a strong romantic connection. Several of the following sequences still remain dark lighting however it is clear that the couple in the video are going on a journey which is seen through the shots taken within the car and other transportation methods, the shots on the female character also suggest a long and tiring journey. 

It becomes clear through traveling shots of road signs that the couple are approaching Paris, the scenes shown are still keeping consistent with dark shots however this is mainly due to weather and may not be deliberate. The focus is mainly on the couple as they laugh and have fun to the nightlife and entertainment side of the country. Shots of the couples dancing and enjoying themselves are shown along side the lyrics 'Please don't let go, cuz you know exactly what we've found'. Here the picture is working alongside the image on the screen and is suggestive of a happy couple whom enjoy spending time with each other and do not want the time to end. A range of shots are shown in different locations but all including a centre shot of the couple, when the artist sings 'Its gonna be you and me' repetitively. 

There is a range of shots in this video with the focus moving between both the characters and their surroundings, the characters are used for the narrative of the lyrics however for a professional looking production, the vast and international settings are used. Attractive characters are used within this video and they are around the same age as the artists themselves, due to the genre of this track (garage, dance music) it is often suggested that the target audience are young, therefore the actors are suitable for this video. 

The couple are shown to go through some struggles in the video due to what is happening around them, and this is shown through reaction shots and dim light, however when the 'you and me' line is repeated again, there are numerous shots shown of the couple together, appearing in love and content with themselves. Sunset shots are used later into the video, this gives a romantic vibe and also a calming feel which is effective after the argumentative section of the production. 



Within the final scenes of the video, both the characters and the artist are featured in a party environment, this promotes the track and the artist however it also remains within the narrative of the production therefore is still effective. Overall this video is highly successful in terms of creating a powerful narrative which is relative to the lyrics on the track, ideas of romance are connoted through the whole production along with the video being continuously changing in setting and colours to keep the video interesting. 

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