Saturday 22 June 2013

Music Video Analysis- Iggy Azalea Work


This music video begins with Iggy in a glamorous, minimal Dolce and Gabbana outfit, walking through a vast and empty desert. The light in this scene is natural and bright and the general mise en scene here is representitive of where she is from. She has a single bag packed in her hands and is alone, as if on her way toward a significant milestone in her life. This links to the lyrics, as she is trying to let people know what she has 'been through', along with this, the repetition of 'no money, no family' links to her single handed journey to USA to pursue her dreams. Also within this video, shots are shown of bikes, shoes and tires setting on fire, these are all significant as they represent Iggy burning away her past and embracing her new success and 'Louboutins' which is a repeated reference in this video. 

Throughout the next scenes, there are numerous shots symbolising her previous home in Australia, a small town with a small population. CafĂ© s, trailers and trucks are all shown however Iggy flaunts herself around them in glamorous attire, this is suggestive of her being a rare individual whom broke away from the county life style to reach fame and fortune. However it also shows that her home is still always with her and part of who she is. In the next scene, Iggy rides around her trailer park on a bike, in the latest fashion and high heels, reaction shots are used to show the characters around her watch in awe and confusion, this links to the lyrics as she sings 'my dreams were uncommon'. 

The next scene contrasts from the most recent as it becomes indoors and within a dark setting. The scene is filmed in a bar/night club where Iggy wears a very provocative outfit. In both the lyrics and the video, representation of young girls whom are hungry for money and fame is shown. Iggy portrays herself as one of these females as she gives a lap-dance to an older man whilst singing about 'valley girls' giving sexual favours for 'Louboutins'- again suggestive of the desperation for wealth and attention within young girls in USA. However despite some negativity in her lyrics and video, Iggy ensures that her message remains positive as she explains how her hard work paid off through her lyrics and her video. 
During the next scene, Iggy manages to ride away in a car back through the desert towards LA which she can now call her home. She refers to her mother during the lyrics in this song, rapping 'i love you' which works well alongside the video as she is gaining her freedom through her own independence which would not be possible without her parents support. As she pulls up to LA in another glamorous outfit, she sings that 'this dream is all that i need', not only does this then conclude the video to the idea that her hard work paid off and she has made it to fame and success, but that she is not hungry for more nor is she ungrateful for what she had because she did it all through hard 'work'.


No comments:

Post a Comment