Lyric Analysis

From the lyrics of Cyril Hahn/Haim- Don't save me, it is clear within the first two verses that the artist either is or was almost infatuated by someone they loved, however it seems that they are 'longing' for how things used to be, suggesting that things either have, or are going to breakdown in some sort of relationship.

At this point in the song, it seems that the artist wants to be saved, and the repetition of 'take me back' suggests that the artist still wants to be with this person, however not in the state which their relationship is currently.

However, in the following two verses, the artist seems determined that if this other person is not willing to put 100% into the relationship, or their love 'isnt strong' then she does not want this love, and she does not want to be saved. It appears that the artist now wants all or nothing, and they are not willing to settle with anything other than 100% in her relationship.

The following lines in the song are to the same rythm and beat as the 'you say you will save me' from the earlier verse, however the lyrics are now 'baby don't save me now'. This supports the idea that the artist does not want to be saved if they arent receiving love that is strong.

The next verse is also key to this, 'if i have to beg for your love, tell me will it ever be enough'- here the lyrics suggest that the artist is not willing to fight for something if it is not for a worthy cause, she feels that if she begged for the relationship to work out, then she would not be gaining what she wished for anyway. 

Finally, a longer chorus is used with more repetition of 'if your love isnt strong' and 'baby don't save me', overall this song seems to be about a strong female who is determined in terms of knowing what she wants and what she deserved and is not prepared to take any less than this. She knows that what she did have was positive, and she enjoyed however the other person is now not putting in the effort that they used to, and she is not prepared to carry on with a person who's love is not strong.

Lyrics

Never thought that I would grow so old of seeing the gold
Still I never want it to go
I would hold it up to my cold heart
Feel the way it used to start up
Take me back, take me back to the way that I was before
Hungry for what was to come
Now I'm longing for the way I was
You say you will, say you will save me
You say you will, say you will save me
You say you will, say you will save me
You say you will, say you will! Ah oh!
Take me back
Give it up, give it up to me
Cause I cant go on if your love isn't strong
See I want it all
Give me, give me all your love
But if you can't hold on
Then baby, baby don't save me now, no
If your love isn't strong 

Tutorials

This weeks tutorials from teachers included the following feedback and information:

• positive feedback from questionnaires
• our imagery for the pie charts was positive for our blog as it shows mixed media
• we need to start working on lyric analysis and the mention of our song choice, or find permission if we have not done so already

Song of Choice

We emailed a variety of record labels and managers in search for permission for use of music for a track, we gained permission via email for use of a Cyril Hahn track.

This is the track in which we are going to use for our production: 

Analysis of pie charts from questionnaire

From analysing the questionnaire these are the conclusions found:

From using students in the 6th form, both male and female, we found that every person who has answered, listened to music videos at least once a month. The majority amount of time in which people watched music videos was 'Several times per week' this suggests that music videos are a common part of everyday teen culture and we should consider this in our production in terms of themes. 

We also found that people would prefer to see a narrative which worked alongside the lyrics, less than 25% wished to see contrasting narratives to lyrics therefore we should take this into account and ensure that our lyrics are related to the moving image.

50% of those who filled in the questionnaire preferred a story line in which revolved around relationships, however this was closely followed by those who wished to see party environments shown. We should reflect both of these in our videos to please a wider audience. 

75% of participants decided they would like to see an equal amount of male and females in the video, and 25% would prefer mainly female, this suggests that we should include both in the video, yet possibly include a slightly larger amount of females compared to males.

In terms of style, over 50% decided that an alternative or 'hipster' style would be most preferred, this was closely followed by understated style therefore it would be most suitable to chose a style of character whom was alternative, but not extreme, it should not be someone who distracts attention from anything else in the scene or whom is over dressed.

Almost 75% of participants decided they would like to see characters whom are of a similar age group to themselves, this means we should include characters whom are between 14-20 years of age. 

In terms of a narrative, a closed narrative (beginning, middle and end) was the most popular option therefore we should incorporate this into our production.

Adding to this, almost 100% of participants preferred the video to focus on the characters rather than the actual setting, however from the research i have collected i believe that setting has a large influence on the successfulness of the video.

The majority of participants would not prefer to see instruments being played in the video, as well as this, almost 75% decided that they would prefer to see characters lip syncing to the lyrics.

Target Audience

From the results of our questionnaire, we can conclude a target audience for our music video.

Our audience is likely to be a young adult whom is interested and up to date with music. We are of course, aiming for an audience who is a fan of dance/house music which is stereotypically the young ages such as 17-24 so this should be taken into account when choosing our characters. Our audience would prefer a story line rather than irrelevant images and they would prefer characters of both sexes, which are of a similar age to them so that they can relate to the characters. We should be careful when making our video that we include stereotypical elements of a dance video such as dancing and strong lighting, and avoid connotations of a pop or rock music video such as heavy use on instruments and bright pink and blue colours.

Questionnaire Results