Interview analysis

From the voice recordings of the interviews we were able to generate a wordle on the main themes and ideas that came into the interviewee's head when played the song and asked questions related to the themes, mood, setting and characters.

We found that interviewing 4 people was reassuring in terms of the research we have already done and the storyboard first draft we have created. The ideas that the interviewee's had in terms of setting, characters, and themes were almost identical to those we had come up with in planning. For example, in our first draft we included the main setting of the beach and also a party theme. When asked what mood and theme is communicated through this song, all of the people interviewed said that they envisaged a party, dance theme in a beach setting. They thought of summer and London which is convenient and applicable to the first storyboard draft we have already completed, as there is a summery theme with the beach and also it is being filmed in London, so even though we didn't get any new information from these interviewers it reassures us that we are on the right lines in terms of audience needs and wants and so the music video will be desirable to them.

Interview Voice Recordings

Here are the uploads of two of our interviews, we have used them in video format as this was recommended within our lesson tutorials:

Above we are interviewing Mr Duguid, a music teacher.

This second clip is interviewing 3 of our media classmates

Tutorials

This weeks tutorials from teachers included the following feedback and information:

• Our interviews had good feedback and were successful in terms of further research
• we are lacking mixed media such as video's

Interview

We conducted interviews with people who would fit into the target audience to see, after our first storyboard draft, if there was anything we could add in to make our video more desirable.

These were the questions asked when played the song 'Don't save me, HAIM'
1. What sense of mood do you get from listening to the song
2. In terms of setting, what kind of location do you think of when listening to the song
3. In terms of lyrics, what is the main theme being communicated
4. In terms of characters, what type of people would you expect to listen to this song

** This is an open interview, so although these will be the basic questions, the discussion may be expanded to get further ideas out of the interviewee**

Character Casting

The characters which we have chosen for our music video were chosen as they are trust worthy and reliable and are available within the time frame we plan to film within. 

We also picked them due to the audience response from our questionnaire, the actors naturally meet the criteria in terms of style being 'alternative' and are in the same age group of those whom answered the questionnaire. 

We have a male and female character to portray the relationship reflected in the lyrics, we have also planned for extras to appear in the video however none have specific parts or roles therefore if they are not available we can easily arrange for someone else to play their part, or film without them.

Style Ideas (Men)

The style ideas in which i have researched for the music video consist of both alternative males, as well with classic 'Chelsea' styles. The way in which these males dress is quite simple but also is made alternative by body modifications, hair styles and tattoos. This is something we could incorporate if we could not find a character whom naturally fitted the alternative style.

Style Ideas (Female)

The females in which i chose for style ideas for the video each have an alternative and unique fashion sense along with quite unique facial features, this would be something to consider in the characters we pick as the target audience wanted the main focus to be on the characters, so plain faces may not be as interesting to the viewers as someone who looks unique. As almost as many people preferred the classic look to the alternative look, i also included Hannah Reid (top left) in this collage as she is attractive and slightly alternative however also very pristine and elegant in the way she presents herself.