Questionnaire Analysis (Magazine Advertisement)

From analysis our questionnaire results, again we looked at the examples of advertisements for tour posters which we included on the questionnaire. The image which fitted the highest number of categories requested by the audience is the image below:

This image fitted the following categories:

• The image is the main focus rather than the text.
• There is information on where to buy the tickets.
• The artist name is included in the image.
• This is a full page advertisement.
• Similar image colour scheme to album cover.

However, this advertisement did not meet the following criteria requested therefore we should also consider the following in our own production:

• Either album artwork or a general image on the front (50/50 results)
• Consistent font used through album and advertisement.